{"id":502,"date":"2025-02-14T13:30:37","date_gmt":"2025-02-14T17:30:37","guid":{"rendered":"https:\/\/vivapralliance.com\/?p=502"},"modified":"2025-02-14T13:30:39","modified_gmt":"2025-02-14T17:30:39","slug":"february-newsletter","status":"publish","type":"post","link":"https:\/\/vivapralliance.com\/es\/february-newsletter\/","title":{"rendered":"February Newsletter"},"content":{"rendered":"<h3 class=\"wp-block-heading\">Alliance Updates<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">*Viva Member Exclusive Content*<\/h4>\n\n\n\n<p class=\"\"><strong>The following is exclusive to Viva PR members. To continue reading, log into your Viva PR member account or<\/strong>&nbsp;<a href=\"https:\/\/vivapralliance.com\/es\/join\/?utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-9vNSOzsnZGRCbcm5dh9km_rVXzq7AUUjxWs7guJzj5dEjEw9ussr6gXZFPXtdr9GHQBDau\" rel=\"noreferrer noopener\" target=\"_blank\">become a member today!<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/vivapralliance.com\/wp-content\/uploads\/2025\/02\/image-1024x681.png\" alt=\"\" class=\"wp-image-503\" style=\"width:483px;height:auto\" srcset=\"https:\/\/vivapralliance.com\/wp-content\/uploads\/2025\/02\/image-1024x681.png 1024w, https:\/\/vivapralliance.com\/wp-content\/uploads\/2025\/02\/image-980x652.png 980w, https:\/\/vivapralliance.com\/wp-content\/uploads\/2025\/02\/image-480x319.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Photo credit:<\/strong>\u00a0Will Darden<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Rebook 2025: Highlights, Insights, and What&#8217;s Next<\/h4>\n\n\n\n<p class=\"\">Thank you to everyone who joined us for another incredible<strong>\u00a0Rebook 2025<\/strong>! From insightful discussions with Airbnb, Expedia Group, and local leaders to groundbreaking sessions on AI and STR trends, the energy and engagement from everyone who attended truly set the stage for the future of Puerto Rico\u2019s short-term rental industry. The connections made, strategies shared, and ideas sparked will have a lasting impact on our community.<\/p>\n\n\n\n<p class=\"\">Thank you for being part of this movement. Your passion and dedication to elevating Puerto Rico\u2019s STR sector are what make events like this possible. We look forward to keeping the momentum going\u2014stay tuned for more ways to stay engaged, and let\u2019s continue building on this success together.<\/p>\n\n\n\n<p class=\"\"><strong>Exclusive for Viva PR Members:<\/strong><br>As a special thank you, we\u2019re putting together a&nbsp;<strong>full recap<\/strong>&nbsp;of Rebook 2025, along with exclusive event photos. We&#8217;ve already started adding photos from the event with more to come soon! If you have a special memory or photos from the conference that we can share, please send them to<a href=\"mailto:%20info@vivapralliance.com\" rel=\"noreferrer noopener\" target=\"_blank\">&nbsp;info@vivapralliance.com<\/a>.<\/p>\n\n\n\n<p class=\"\">\ud83d\udcf8&nbsp;<a href=\"https:\/\/network.rentresponsibly.org\/topics\/33829\/media_center\/folder\/800725ed-a27d-4cbe-8fcc-7874319fad29?utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-9vNSOzsnZGRCbcm5dh9km_rVXzq7AUUjxWs7guJzj5dEjEw9ussr6gXZFPXtdr9GHQBDau\" rel=\"noreferrer noopener\" target=\"_blank\">Event Photo Gallery<em>&nbsp;<\/em><\/a><em>(Thank you to Will Darden for the photos. More to be added soon!)<\/em><\/p>\n\n\n\n<p class=\"\">Let\u2019s keep the conversation going and build on the ideas from this weekend. More exciting updates and initiatives are coming soon!<\/p>\n\n\n\n<p class=\"\"><strong><a href=\"https:\/\/network.rentresponsibly.org\/topics\/33829\/media_center\/folder\/800725ed-a27d-4cbe-8fcc-7874319fad29?utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-9vNSOzsnZGRCbcm5dh9km_rVXzq7AUUjxWs7guJzj5dEjEw9ussr6gXZFPXtdr9GHQBDau\" target=\"_blank\" rel=\"noreferrer noopener\">Log in to View Event Photos<\/a><\/strong><\/p>\n\n\n\n<p class=\"\"><strong><a href=\"https:\/\/vivapralliance.com\/es\/join\/?utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-9vNSOzsnZGRCbcm5dh9km_rVXzq7AUUjxWs7guJzj5dEjEw9ussr6gXZFPXtdr9GHQBDau\" target=\"_blank\" rel=\"noreferrer noopener\">Join Viva PR Today!<\/a><\/strong><\/p>\n\n\n\n<hr class=\"is-style-wide wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/vivapralliance.com\/wp-content\/uploads\/2025\/02\/image-1-1024x682.png\" alt=\"\" class=\"wp-image-504\" style=\"width:572px;height:auto\" srcset=\"https:\/\/vivapralliance.com\/wp-content\/uploads\/2025\/02\/image-1-1024x682.png 1024w, https:\/\/vivapralliance.com\/wp-content\/uploads\/2025\/02\/image-1-980x653.png 980w, https:\/\/vivapralliance.com\/wp-content\/uploads\/2025\/02\/image-1-480x320.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">The Economic Benefits of the Short-Term Rental Industry in Culebra<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>From Viva PR<\/strong><\/h4>\n\n\n\n<p class=\"\">The short-term rental (STR) industry has been a polarizing issue in Culebra, with valid concerns raised about its impact on housing availability, infrastructure, and the local way of life. However, a closer examination reveals that the economic benefits brought by STRs can serve as a catalyst for development, improve local livelihoods, and diversify income sources for Culebra\u2019s residents. Rather than dismissing STRs outright, a balanced approach that maximizes their benefits while mitigating their drawbacks can pave the way for sustainable growth.<\/p>\n\n\n\n<p class=\"\"><strong><a href=\"https:\/\/network.rentresponsibly.org\/topics\/33829\/news\/1138553?utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--IPpsPa6qTmQftPpQ3YHWZ7E3RFxjzMsXSJuHtpktLJCqmtm0sTs_eL88l00QjwnL81Wvx\" target=\"_blank\" rel=\"noreferrer noopener\">Log In to Keep Reading<\/a><\/strong><\/p>\n\n\n\n<p class=\"\"><strong><a href=\"https:\/\/vivapralliance.com\/es\/join\/?utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--IPpsPa6qTmQftPpQ3YHWZ7E3RFxjzMsXSJuHtpktLJCqmtm0sTs_eL88l00QjwnL81Wvx\" target=\"_blank\" rel=\"noreferrer noopener\">Become a Member<\/a><\/strong><\/p>\n\n\n\n<hr class=\"is-style-wide wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Share Your Story: How Short-Term Rentals Have Changed Your Life<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"693\" src=\"https:\/\/vivapralliance.com\/wp-content\/uploads\/2025\/02\/image-2.png\" alt=\"\" class=\"wp-image-505\" style=\"width:259px;height:auto\" srcset=\"https:\/\/vivapralliance.com\/wp-content\/uploads\/2025\/02\/image-2.png 520w, https:\/\/vivapralliance.com\/wp-content\/uploads\/2025\/02\/image-2-480x640.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 520px, 100vw\" \/><\/figure>\n\n\n\n<p class=\"\">We know that short-term rentals are more than just properties\u2014they\u2019re homes, businesses, and sources of livelihood that have transformed lives in countless ways.\u00a0<strong>Now, we want to highlight YOUR story!<\/strong><\/p>\n\n\n\n<p class=\"\"><strong>If selected, your story will be featured in our newsletter\u2014along with a photo\u2014so others can be inspired by your journey!<\/strong><\/p>\n\n\n\n<p class=\"\">Have you built a thriving business, met incredible guests, or used your rental income to achieve something meaningful? Whether short-term rentals have helped you support your family, preserve a historic home, or invest in your community, we want to hear about it.<\/p>\n\n\n\n<p class=\"\"><strong>How to Submit:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\"><strong>Write Your Story<\/strong>: Share a brief (200-300 words) account of how short-term rentals have impacted your life.<\/li>\n\n\n\n<li class=\"\"><strong>Include a Photo<\/strong>: A high-quality image of you, your property, or something meaningful related to your story.<\/li>\n\n\n\n<li class=\"\"><strong>Send to Viva PR<\/strong>: Submit your story and photo to\u00a0<a href=\"mailto:info@vivapralliance.com\" target=\"_blank\" rel=\"noreferrer noopener\">info@vivapralliance.com<\/a>\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"\">Don\u2019t miss this opportunity to showcase the real impact of short-term rentals and be a voice in our community. We can\u2019t wait to share your story!<\/p>\n\n\n\n<p class=\"\"><strong><a href=\"\/es\/info@vivapralliance.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Submit Your Story<\/a><\/strong><\/p>\n\n\n\n<hr class=\"is-style-wide wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">News You Can Use<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udc986 Ways to Prepare Your Vacation Rental for Valentine&#8217;s Day<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\">From Lodgify<\/h4>\n\n\n\n<p class=\"\">From crafting a Valentine&#8217;s Day-themed package to partnering with local businesses, February offers creative opportunities to market your vacation rental and attract more guests.<\/p>\n\n\n\n<p class=\"\"><strong><a href=\"https:\/\/www.lodgify.com\/blog\/vacation-rental-valentines-day\/?utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--IPpsPa6qTmQftPpQ3YHWZ7E3RFxjzMsXSJuHtpktLJCqmtm0sTs_eL88l00QjwnL81Wvx#:~:text=The%20more%20you%20can%20include,Valentine's%20experience%20for%20your%20guests\" target=\"_blank\" rel=\"noreferrer noopener\">Keep Reading <\/a><\/strong><\/p>\n\n\n\n<hr class=\"is-style-dots wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udcc8Global Travel Trends in 2025<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\">From Henley &amp; Partners<\/h4>\n\n\n\n<p class=\"\">Despite global uncertainty, travel demand remains strong, driven by societal shifts and technology, with sustainability and over-tourism concerns shaping choices, while luxury travel expands within evolving consumer priorities.<\/p>\n\n\n\n<p class=\"\"><strong><a href=\"https:\/\/www.henleyglobal.com\/publications\/global-mobility-report\/2025-january\/global-travel-trends-2025-growth-challenges-and-future-luxury-travel?utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--IPpsPa6qTmQftPpQ3YHWZ7E3RFxjzMsXSJuHtpktLJCqmtm0sTs_eL88l00QjwnL81Wvx#:~:text=An%20interesting%20shift%20in%20travel,and%20a%20connection%20with%20nature.\" target=\"_blank\" rel=\"noreferrer noopener\">Keep Reading<\/a><\/strong><\/p>\n\n\n\n<hr class=\"is-style-dots wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udcbbHow AI Is Set to Transform the Way We Interact with Guests<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\">VRMA Arrival<\/h4>\n\n\n\n<p class=\"\">AI has rapidly transformed guest communication in the short-term rental industry, evolving from basic automated responses to a sophisticated, data-driven tool that enhances personalized interactions and alleviates the burden on hosts.<\/p>\n\n\n\n<p class=\"\"><a href=\"https:\/\/arrival.vrma.org\/Blog\/how-ai-is-set-to-transform-the-way-we-interact-with-guests?utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--IPpsPa6qTmQftPpQ3YHWZ7E3RFxjzMsXSJuHtpktLJCqmtm0sTs_eL88l00QjwnL81Wvx\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Keep Reading<\/strong><\/a><\/p>\n\n\n\n<hr class=\"is-style-dots wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udcb2Research Update: $142.5M in Lodging Tax Revenue<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\">From Discover Puerto Rico<\/h4>\n\n\n\n<p class=\"\">Puerto Rico\u2019s lodging industry achieved record growth in 2024, with room tax collections reaching $142.5 million\u2014up 5% year-over-year\u2014driven by strategic marketing, a booming rental market, and sustained post-pandemic travel demand.<\/p>\n\n\n\n<p class=\"\"><a href=\"https:\/\/www.discoverpuertorico.com\/industry\/research\/research-update-1425m-lodging-tax-revenue\/2025-01-28?utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--IPpsPa6qTmQftPpQ3YHWZ7E3RFxjzMsXSJuHtpktLJCqmtm0sTs_eL88l00QjwnL81Wvx\"><strong>Keep Reading<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>The Viva PR February Newsletter includes updates from the Rebook 2025 conference as well as member-only resources and articles.<\/p>","protected":false},"author":5,"featured_media":508,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[11,8,10],"tags":[41,34,38,28,30,42],"class_list":["post-502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alliance-news","category-member-updates","category-news","tag-culebra","tag-puerto-rico-strs","tag-rebook-2025","tag-short-term-rentals","tag-viva-pr","tag-viva-pr-newsletter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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