VIVA PUERTO RICO SHORT-TERM RENTAL ALLIANCE

ABOUT US

Our Vision

To empower our diverse membership – giving them the education and resources on best practices to deliver exceptional guest hospitality and homeowner satisfaction – ultimately creating positive, memorable experiences for all stakeholders.

Our Mission

Viva PR’s mission is to represent the interests of our members while elevating our members’, and the general community’s, knowledge about STR accommodations in Puerto Rico – through education, networking and advocacy.

We strive to continue to further the development of the STR industry in Puerto Rico by aligning the community’s efforts toward these common goals.

What We Do

Advocacy & Regulatory support

We represent responsible short-term rentals in Puerto Rico, and we provide hosts and managers resources to advocate for yourselves. We also provide regular updates on the latest in local ordinance discussions and state laws, and we provide support tools to help you follow local rules, pay taxes, and more.

education & community

We create content and events for hosts and managers of all experience levels to professionalize and optimize your hosting. We also foster opportunities to grow your network. Whether you’re looking for a vendor or business partner, or you just want to connect with other hosts, Viva PR is your community.

Meet the LEADERSHIP

Alma Bair

Co-Founder / Co-President

Rene Acosta

Co-Founder / Co-President

Gianrene Padilla

Co-Founder

Janelle Liceaga-Rojas

Membership Chair

Jose Sosa

Treasurer

Jhansel Nuniz

Legal Advisor

Veronica Montalvo

Education Chair

Supporters of the Viva Puerto Rico STRA

GET TO KNOW PUERTO RICO SHORT-TERM RENTALS

Short-term rentals are not Airbnb or a faceless corporation. Short-term rental hosts are faces you know: your family, your friends, the people next to you at the farmer’s market.

Puerto Rico’s “Visitor Economy” generates $9 Billion (8% of GDP) and more than 86,000 jobs.
5.4M visitors arrived in Puerto Rico in 2019: 2.0M stay in STR, 1.6M in Hotels/Paradores, and 1.8M arrive/stay in cruise ships.
The “Accommodations” segment of the “Visitors Economy” generates more than $1 Billion in revenues with Hotels/Paradores at more than $700M (74%) and independent rentals at nearly $250M (26%).
Independent rentals are independently owned Homes, Villas, Apartments, Studios and Other types of accommodations that rented less than 90 days.
Independent rentals number of rooms per unit range from 1 to 10+.
Independent rentals are managed by the owners of the properties or by professional management companies.
It is estimated that there are nearly 20,000 independent rentals units across Puerto Rico.
Independent rentals are marketed/sold/managed by various distributions channels such as Airbnb, VRBO, Join a Join, management companies or directly via their own websites and contact information.
Rental revenue increased by 645% from 2015 to 2019, with rentals accounting for nearly 30% of all lodging revenue in 2019, compared to 3% of all lodging revenue in 2015
Short-Term Rental use increased by 91.5% in 2019 alone
In 2019, Short-Term Rentals accounted for nearly 30% of all lodging on the island
To meet the increase in traveler demands, Short-Term Rental supply increased by 135% from 2016 to 2019

Data from Discover Puerto Rico (DPR) Tourism Economics’ 2020 Economic Impact of Tourism and prnewswire.com