Alliance Updates
*Viva Member Exclusive Content*
The following is exclusive to Viva PR members. To continue reading, log into your Viva PR member account or become a member today!
| Photo credit: Will Darden |
Rebook 2025: Highlights, Insights, and What’s Next
Thank you to everyone who joined us for another incredible Rebook 2025! From insightful discussions with Airbnb, Expedia Group, and local leaders to groundbreaking sessions on AI and STR trends, the energy and engagement from everyone who attended truly set the stage for the future of Puerto Rico’s short-term rental industry. The connections made, strategies shared, and ideas sparked will have a lasting impact on our community.
Thank you for being part of this movement. Your passion and dedication to elevating Puerto Rico’s STR sector are what make events like this possible. We look forward to keeping the momentum going—stay tuned for more ways to stay engaged, and let’s continue building on this success together.
Exclusive for Viva PR Members:
As a special thank you, we’re putting together a full recap of Rebook 2025, along with exclusive event photos. We’ve already started adding photos from the event with more to come soon! If you have a special memory or photos from the conference that we can share, please send them to info@vivapralliance.com.
📸 Event Photo Gallery (Thank you to Will Darden for the photos. More to be added soon!)
Let’s keep the conversation going and build on the ideas from this weekend. More exciting updates and initiatives are coming soon!
The Economic Benefits of the Short-Term Rental Industry in Culebra
From Viva PR
The short-term rental (STR) industry has been a polarizing issue in Culebra, with valid concerns raised about its impact on housing availability, infrastructure, and the local way of life. However, a closer examination reveals that the economic benefits brought by STRs can serve as a catalyst for development, improve local livelihoods, and diversify income sources for Culebra’s residents. Rather than dismissing STRs outright, a balanced approach that maximizes their benefits while mitigating their drawbacks can pave the way for sustainable growth.
Share Your Story: How Short-Term Rentals Have Changed Your Life
We know that short-term rentals are more than just properties—they’re homes, businesses, and sources of livelihood that have transformed lives in countless ways. Now, we want to highlight YOUR story!
If selected, your story will be featured in our newsletter—along with a photo—so others can be inspired by your journey!
Have you built a thriving business, met incredible guests, or used your rental income to achieve something meaningful? Whether short-term rentals have helped you support your family, preserve a historic home, or invest in your community, we want to hear about it.
How to Submit:
- Write Your Story: Share a brief (200-300 words) account of how short-term rentals have impacted your life.
- Include a Photo: A high-quality image of you, your property, or something meaningful related to your story.
- Send to Viva PR: Submit your story and photo to info@vivapralliance.com
Don’t miss this opportunity to showcase the real impact of short-term rentals and be a voice in our community. We can’t wait to share your story!
News You Can Use
💘6 Ways to Prepare Your Vacation Rental for Valentine’s Day
From Lodgify
From crafting a Valentine’s Day-themed package to partnering with local businesses, February offers creative opportunities to market your vacation rental and attract more guests.
📈Global Travel Trends in 2025
From Henley & Partners
Despite global uncertainty, travel demand remains strong, driven by societal shifts and technology, with sustainability and over-tourism concerns shaping choices, while luxury travel expands within evolving consumer priorities.
💻How AI Is Set to Transform the Way We Interact with Guests
VRMA Arrival
AI has rapidly transformed guest communication in the short-term rental industry, evolving from basic automated responses to a sophisticated, data-driven tool that enhances personalized interactions and alleviates the burden on hosts.
💲Research Update: $142.5M in Lodging Tax Revenue
From Discover Puerto Rico
Puerto Rico’s lodging industry achieved record growth in 2024, with room tax collections reaching $142.5 million—up 5% year-over-year—driven by strategic marketing, a booming rental market, and sustained post-pandemic travel demand.